Marketing Manager CV example (UK)
Marketing CVs are uniquely prone to vague self-description ("creative storyteller with a passion for brands"). Hiring managers are buying numbers: budget managed, pipeline or revenue influenced, CAC, channel results. The example below spends its words there.
Example CV
Professional Summary
B2B Marketing Manager (7 years) in SaaS and professional services. Manage a £600k annual budget across paid, content and events; grew marketing-sourced pipeline 85% in two years and cut blended CAC 28%. Hands-on with HubSpot, GA4 and paid platforms — strategic enough for the board deck, practical enough to fix the tracking.
Experience
- Own the full marketing budget (£600k) and a team of 3 (content, digital, events) reporting to the CRO.
- Grew marketing-sourced pipeline 85% in 24 months (£3.1m → £5.7m) while cutting blended CAC 28%.
- Rebuilt paid search and LinkedIn programmes: lead-to-SQL conversion up from 9% to 17% via ICP-led targeting and new landing pages.
- Launched the customer webinar programme: 14 events, 2,400 registrants, £840k attributed pipeline in year one.
- Implemented HubSpot attribution reporting adopted in monthly board packs.
- Ran demand generation across email, SEO and events for a 120-fee-earner firm; inbound enquiries up 60% over tenure.
- Took the firm's organic traffic from 8k to 31k monthly sessions through a content programme I wrote and edited.
Skills & Systems
Demand generation · Budget ownership to £600k · Paid search & paid social (Google, LinkedIn) · SEO & content strategy · Marketing automation (HubSpot) · GA4 & attribution · ABM · Events & webinars · Brand & messaging · Team leadership
Qualifications
CIM Diploma in Professional Marketing · BA (Hons) Marketing
Why this CV works
- Pipeline and CAC headline the summary — the two numbers a B2B hiring manager (and the CFO behind them) actually budget against.
- Channel results are paired with the mechanism ("ICP-led targeting and new landing pages") — proof you caused the number, not just witnessed it.
- Tools are named (HubSpot, GA4, LinkedIn Ads) — searchable, screenable, and the practical-operator signal smaller companies need.
- Budget and team size establish level instantly — manager titles vary wildly; £600k and 3 reports doesn't.
Keywords ATS systems and recruiters search for
Frequently asked questions
B2B and B2C marketing CVs — what changes?
The metrics: B2B leads with pipeline, SQLs and CAC; B2C leads with revenue, ROAS, conversion rate and retention. Mirror the metric language of the sector you're applying into.
How do I prove results if attribution at my company was poor?
Use the numbers you do have — channel-level results, before/after comparisons, growth during tenure — and be ready to discuss attribution honestly; pretending precision you lack unravels at interview.
Should a marketing CV be visually designed?
Resist the temptation for online applications: designed layouts break ATS parsing. Show creativity through a linked portfolio; keep the CV single-column. See our Enhancv comparison for why.
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